However, it’s still possible for people to try and farm Karma by re-posting old content onto popular subreddits – and it’s very easy to spot this activity from a user’s profile. Reddit users can build up Karma from their posts and comments.Įssentially, the more upvotes their posts/comments get, the more Karma they will have.īuilding up Reddit Karma is beneficial as it acts as an authority metric to other users. The customisable features within Reddit also extend to user’s avatars, which they can customise or simply upload a profile picture of their choice.Īnother aspect within Reddit that incentivises more popularity is Karma.
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Some awards also provide the user with a limited-time access to Reddit Premium – allowing for an ad-free experience plus bonus Reddit perks. The most iconic awards are silver, gold, and platinum. Users can buy awards with Reddit Coins and then give them to others.
One feature is awards, which can be given to a Reddit post or comment from another user. Reddit also provides certain incentives for users to continue engaging on their platform. You can find subreddits about almost anything, and have strangers find, join, and engage with them. Why is Reddit so popular?Ī big factor in Reddit’s popularity is its functionality for users to create their own subreddits/communities. Subreddits may also utilise flairs within posts so users can categorise their content e.g. Some subreddits choose to only permit a certain content type to be posted e.g. When posting on a subreddit, there are four types of content that you can share: Post, Video, Link, or Poll. There is an infinite scroll so you can keep finding more posts within the subreddit.Ībove the post filters, you can create a post. Subreddits allow you to filter posts based on Hot, New, Top, and Rising. The right-hand side of each subreddit will provide information about the community, its member count, as well as the rules of the subreddit. To easily access a subreddit, you type in: subredditnamehere You can use the search bar to find and join subreddits that are relevant to your audience.
Users can join subreddits about a topic and post content around it, as well as engage with existing content through upvoting/downvoting posts and commenting. Reddit’s primary use is to share and engage with content. Since its birth in 2005, Reddit has gained steady popularity and continues to be one of the world’s most popular social platforms. The difference between Reddit and other social media platforms is that it focuses on communities (subreddits) as opposed to people. Reddit is a social news aggregator that houses over 2 million unique communities called subreddits.Įssentially, it’s a forum-styled platform that allows for conversation around all sorts of topics, whether incredibly niche or generic.
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If you’re a marketer that has heard of Reddit but doesn’t know where to begin, this article is for you.Īfter reading this Reddit marketing guide, you’ll know exactly how to reach your audience on Reddit and engage them with relevant, enticing content. Reddit is an increasingly sought-after platform by marketers that allows for deep connections and engagement with a customer base.Īfter all, it has roughly half a billion registered users.
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